Business of Story #400 ANNIVERSARY EDITION: Learn from My 10-Year Journey With the ABT's of Storytelling
Feb 27, 2023
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ABT As Core Narrative Model
- The ABT (And, But, Therefore) is a simple model that builds narrative intuition for effective communication.
- It reduces complexity to three forces: agreement, contradiction, and consequence, which drive audience engagement.
Model Trumps Complexity
- The power of ABT comes from offering a usable model while most communications lack one.
- A simple model lets you attach complexity later but starts with clarity and intuitive structure.
Structure Reports With ABT
- Use the ABT to structure reports and executive summaries: state agreement, introduce the contradiction, then present the consequence and solution.
- Place your reader at the center by starting with shared values, then reveal the problem and the call to action.