#400 ANNIVERSARY EDITION: Learn from My 10-Year Journey With the ABT's of Storytelling
Business of Story
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The ABT in the Complex Science World
Carlos learned about the ABT from Randy directly and then started going back and reading more about his books. In 2011 in Randy's second book connection that was my aha moment I'm like oh my god could this thing really be that powerful it was you know like the golden chalice in branding to make a complex message simple. Carlos: "I actually kind of felt a little embarrassed that I have been such a terrible communicator"
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