#400 ANNIVERSARY EDITION: Learn from My 10-Year Journey With the ABT's of Storytelling
Business of Story
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Why Do You Choose the ABT Framework?
The ABT is a framework for how to write compelling things. It's the one that hit me I assume at the right time back in 2013 when I was really digging into all this stuff. And as you see what we're doing here, I could ask you why a whole bunch more times than we still have more to talk about. Most people think the purpose of a conversation or a dialogue is to win. If you get to if you ultimately surrender your position and adopt mine, that's when I had a great conversation and vice versa.
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