#400 ANNIVERSARY EDITION: Learn from My 10-Year Journey With the ABT's of Storytelling
Business of Story
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The ABT Is a Point of View, It's a POV
In category design, we have this thing called a POV, a point of view. And it is simply structured very similarly to that of the ABT. A point of view starts with articulating, framing, naming and claiming a problem. So it doesn't have to be a negative always, but it's an insight. It's in a ha. The big Lebowski will not stand man.
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