#400 ANNIVERSARY EDITION: Learn from My 10-Year Journey With the ABT's of Storytelling
Business of Story
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Why Do You Need the ABT?
A new report shows that miscommunication is costing American businesses $1.2 trillion annually, which equates to one last day of productivity per person per week. The Harris Poll used the ABT framework in the writing of the report and they didn't even know it. "The lesson for you here is that we are all intuitive storytellers," says Bob Greene.
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