#400 ANNIVERSARY EDITION: Learn from My 10-Year Journey With the ABT's of Storytelling
Business of Story
00:00
How to Design Your Own Brand Strategy Using the ABT
Alice Hyman is the daughter of Steven Hyman, who with Robert Miller created the Miller Hyman Training System. When she left Miller Hyman after three years when they sold the company, she found herself to be a generalist and that wasn't working for her. She dialed in her particular category design, her unique brand statement using the AMBUT therefore.
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