#400 ANNIVERSARY EDITION: Learn from My 10-Year Journey With the ABT's of Storytelling
Business of Story
00:00
The CEO's ABT
Alice Hyman's ABT is a tool to help you tell your authentic brand story. Use it to clarify your story, amplify your impact and simplify your life. Chris Parquet: I feel really good about the positioning we ended up with because it truly does speak directly to the CEO as the primary target audience - who I've always had as my primary target. But let me read it to you all. As CEO, you have positioned your company for tremendous growth, but sales are lackluster because the strategy you support won't get you there. Therefore Alice Hyman will help you define the precise strategy based on your values to easily elevate sales and increase your valuation.
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