#400 ANNIVERSARY EDITION: Learn from My 10-Year Journey With the ABT's of Storytelling
Business of Story
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The ABT, the and Button Therefore Is So Simple, Can It Possibly Work?
The ABT is the most powerful framework for communication that I have ever used, Randy says. The and button therefore is so simple, can it possibly work? Why does it work, Randy asks. "It's such a joy to work with the business folks," he adds.
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