AI Snips
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Scale First To Learn Unit Economics
- When an idea is novel, prioritize getting many users in the door even at unsustainable prices.
- Bleeding the business early can be necessary to discover customer behavior and product/market fit.
Early Product Failure Forced A Pivot
- Payal launched ClassTivity as an OpenTable-style marketplace for classes and spent 18 months building a perfect site.
- After launch they only got ~10 reservations/month, forcing a re-think from product to distribution.
Talk To Partners, Not Just Build Product
- Building great software didn't solve the real problem of getting people physically to classes.
- Payal realized manual work and direct partner conversations mattered more than perfect technology early on.