How to price your product to scale, w/ClassPass' Payal Kadakia
Masters of Scale
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Class Pass Is a Fitness Subscription Service for Flat Fees
Pile Kadakia has danced her entire life and wanted other people to have something like that. Class pass is a fitness subscription service for a flat monthly fee. Users can sign up for a staggering variety of fitness classes. They can dance if they want to or do hot yoga Or spin classes. But the variety is also what makes class pass such a fiendishly difficult thing to price. Pile couldn't answer any of those questions at the outset of her entrepreneurial journey.
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