

Peep Laja on building Wynter, B2B positioning, strategy, and understand how people buy
Jun 21, 2022
Peep Laja discusses building Wynter, B2B positioning, strategy, and understanding how people buy. Topics include specialization in marketing, effective copywriting for conversions, enhancing trust through social proof, different product positioning strategies, and insights on B2B sales strategy.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Exploring the Guest's Evolution from Sales to Conversion Optimization and the Inception of Wynter
02:40 • 2min
Navigating Specialization for Marketing Success
04:41 • 13min
Effective Copywriting for Conversions
17:18 • 14min
Enhancing Trust and Understanding Through Social Proof and Customer Feedback Analysis
31:20 • 12min
Positioning and Messaging Strategies for Different Products
43:19 • 4min
Insights on B2B Positioning and Sales Strategy
47:40 • 4min