The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Peep Laja on building Wynter, B2B positioning, strategy, and understand how people buy

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Positioning and Messaging Strategies for Different Products

The chapter delves into rapid-fire questions from the community about positioning and messaging for various products, offering insights on separate product positioning, umbrella company positioning, utilizing resources, and tailoring messaging for different audiences. It emphasizes the significance of understanding economic and technical buyers, sharing experiences on building a company, and outlining messaging approaches for enterprise sales with a focus on specificity, relevance, and value.

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