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Peep Laja on building Wynter, B2B positioning, strategy, and understand how people buy

The Dave Gerhardt Show

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Navigating Specialization for Marketing Success

This chapter explores the strategy of specializing in conversion rate optimization (CRO) to establish authority and succeed in a competitive marketing landscape. It emphasizes the benefits of niching down, creating unique frameworks, and leveraging writing skills to build businesses and audiences. The conversation also highlights the importance of founder branding, leveraging social platforms like Twitter and LinkedIn, and utilizing influencer marketing to generate leads and foster business growth.

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