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Peep Laja on building Wynter, B2B positioning, strategy, and understand how people buy

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Effective Copywriting for Conversions

The chapter emphasizes the importance of motivation in improving copy for conversions, suggesting that users tolerate friction with high motivation. It discusses the significance of messaging over design and the need for skilled copywriters in marketing teams to optimize ROI. The conversation also explores how marketers can develop copywriting skills, leveraging audience feedback and iterative processes for enhancing website copy.

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