The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Peep Laja on building Wynter, B2B positioning, strategy, and understand how people buy

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Insights on B2B Positioning and Sales Strategy

The chapter emphasizes understanding customer needs for digital transformation, pitching strategies to VPs, and connecting through social media to promote Wynter, concluding with a mention of a podcast community for B2B marketing professionals.

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