#678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning

383 snips

Jun 21, 2023

Jake Muise, co-founder and CEO of Maui Nui Venison, discusses innovative solutions to Hawaii's invasive axis deer issue. He shares how their sustainable practices produce nutrient-dense venison enjoyed by top restaurants. The conversation dives into creative wildlife management techniques, including aerial technology and mobile harvesting systems. Jake also emphasizes the cultural significance of Maui Nui and the impact of environmental challenges on food security, balancing ecological needs with delicious results.

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ANECDOTE

Lava Flow Rescue

Jake Muise helped rescue 50+ cows trapped by a fast-moving lava flow on the Big Island of Hawai'i.
He used a helicopter and a custom-designed net system to lift the cows over the lava.

INSIGHT

Ancient Hawaiian Ingenuity

Ancient Hawaiians were incredibly resourceful and innovative agriculturalists.
Their practices included sophisticated water management and diverse crop utilization.

ANECDOTE

Axis Deer Population Explosion

Seven axis deer, introduced to Moloka'i in 1868, grew to a population of 70,000.
Their ability to breed year-round and lack of predators contributed to this growth.

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