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#678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning

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Jun 21, 2023

Guest

Jake Muise

Jake Muise, co-founder and CEO of Maui Nui Venison, discusses innovative solutions to Hawaii's invasive axis deer issue. He shares how their sustainable practices produce nutrient-dense venison enjoyed by top restaurants. The conversation dives into creative wildlife management techniques, including aerial technology and mobile harvesting systems. Jake also emphasizes the cultural significance of Maui Nui and the impact of environmental challenges on food security, balancing ecological needs with delicious results.

02:14:38

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question_answer

ANECDOTE

Free Pizza Question

Jake Muise used the phrase "Does that mean we get free pizza?" to clarify instructions while playing volleyball in Europe.
This taught him the power of asking "dumb" questions.

insights

INSIGHT

7-on/7-off Schedule

Maui Nui Venison implements a 7-on/7-off work schedule.
This allows employees ample time off to pursue personal interests and return refreshed.

volunteer_activism

ADVICE

Measure What Matters

Track and measure everything that matters in your business.
Constant iteration and data analysis are crucial for improvement.

Get the Snipd Podcast app to discover more snips from this episode

Innovative Rescue Amidst Erupting Lava: A Tale of Cattle and Crisis

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A Heroic Rescue Amidst Lava and Chaos

09:13 • 5min

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Exploring the Historical and Cultural Ties of Hawaii

14:01 • 2min

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Unveiling Hawaii's Cultural and Ecological Landscapes

15:51 • 19min

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Innovative Wildlife Management Through Aerial Technology

35:10 • 2min

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Managing Invasive Species in Hawaii

37:26 • 7min

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From Hockey to Volleyball: A Journey of Passion and Growth

44:04 • 13min

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Innovative Harvesting Systems: Ethics and Efficiency

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Innovative Team Selection and Feedback Systems

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Navigating Nutrition and Team Dynamics

01:33:37 • 13min

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Innovative Parenting Strategies

01:46:09 • 20min

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Nurturing Nature and Connections

02:06:02 • 9min

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Tim Ferriss

In 'Tribe of Mentors', Tim Ferriss collects and shares deep, meaningful, and life-changing tips and hacks from a diverse group of mentors. These mentors include iconic entrepreneurs, elite athletes, artists, and billionaire investors. The book is structured around a set of 11 questions that Ferriss asked these mentors, covering topics such as morning routines, overcoming failure, achieving work-life balance, and reassessing priorities. It offers a rich tapestry of experiences and viewpoints, ensuring there is something valuable for readers from all walks of life.

Brought to you by Shopify global commerce platform providing tools to start, grow, market, and manage a retail business; Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating; and AG1 all-in-one nutritional supplement.

Jake Muise (@mauinuivenison) is CEO at Maui Nui Venison, a company he co-founded in 2017 that works to balance invasive axis deer populations on the island of Maui, channeling that management into incredible nutrient-dense food. Maui Nui was selected for Fast Company’s “Top 10 Most Innovative Companies in Agriculture of 2023,” and its venison has been served in restaurants across the country, including Alinea, The French Laundry, and Saison. Prior to Maui Nui, Jake was executive director of the Axis Deer Institute for 12 years, part of a two-decades-long project focused on axis deer and their long-term management in Hawai’i.

Please enjoy!

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[06:05] Lava cowboys.

[14:00] What does Maui Nui mean?

[15:07] A Hawai’i history primer.

[22:26] The problem with (and delicious solution to) axis deer in Hawai’i.

[30:18] The three-year hunt that became the Maui Nui springboard.

[43:54] The life-changing power of volleyball and free pizza.

[52:18] Seven on, seven off.

[57:01] Processes, metrics, and moon-fluence.

[1:00:41] Surpassing USDA regulations — in the wild.

[1:07:59] A typical night of harvesting.

[1:15:09] The humble, hungry, and smart way to build a world-class team.

[1:21:46] Feedback that separates the As and Bs from the Cs.