Nurturing Nature and Connections | 9min snip from The Tim Ferriss Show

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#678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning

The Tim Ferriss Show

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CHAPTER

Nurturing Nature and Connections

This chapter explores the profound connection between nature and genuine relationships, emphasizing gratitude for shared moments and meaningful experiences. Additionally, it highlights valuable resources for personal growth and introduces sponsors focused on enhancing productivity and well-being.

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Brought to you by Shopify global commerce platform providing tools to start, grow, market, and manage a retail business; Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating; and AG1 all-in-one nutritional supplement.

Jake Muise (@mauinuivenison) is CEO at Maui Nui Venison, a company he co-founded in 2017 that works to balance invasive axis deer populations on the island of Maui, channeling that management into incredible nutrient-dense food. Maui Nui was selected for Fast Company’s “Top 10 Most Innovative Companies in Agriculture of 2023,” and its venison has been served in restaurants across the country, including Alinea, The French Laundry, and Saison. Prior to Maui Nui, Jake was executive director of the Axis Deer Institute for 12 years, part of a two-decades-long project focused on axis deer and their long-term management in Hawai’i.

Please enjoy!

This episode is brought to you by Shopify! Shopify is one of my favorite platforms and one of my favorite companies. Shopify is designed for anyone to sell anywhere, giving entrepreneurs the resources once reserved for big business. In no time flat, you can have a great-looking online store that brings your ideas to life, and you can have the tools to manage your day-to-day and drive sales. No coding or design experience required.

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[06:05] Lava cowboys.

[14:00] What does Maui Nui mean?

[15:07] A Hawai’i history primer.

[22:26] The problem with (and delicious solution to) axis deer in Hawai’i.

[30:18] The three-year hunt that became the Maui Nui springboard.

[43:54] The life-changing power of volleyball and free pizza.

[52:18] Seven on, seven off.

[57:01] Processes, metrics, and moon-fluence.

[1:00:41] Surpassing USDA regulations — in the wild.

[1:07:59] A typical night of harvesting.

[1:15:09] The humble, hungry, and smart way to build a world-class team.

[1:21:46] Feedback that separates the As and Bs from the Cs.