OPERATORS E015: Kitsch's COO Jeremy Thurswell Joins, Omnichannel Deep Dive, Retail Masterclass & More
Kitsch's Humble Beginnings
- Jeremy Thurswell's wife, Cassandra, started Kitsch by making hair ties.
- Their business grew organically through trade shows and direct sales, starting small and scaling up over time.
Diversity is Key
- Kitsch's diverse product line allows for diverse sales channels.
- This diverse approach enables them to sell to various retailers, from salons to Whole Foods.
Independent Retail and Faire
- Kitsch's success in independent retail expanded significantly around 2018.
- Early adoption of the Faire platform and selling masks during COVID contributed to their growth.
https://www.mykitsch.com/ Jeremy: https://twitter.com/JeremyThurswell?s=20 [00:03:12] Kitsch backstory [00:12:14] Unintentional business success, Faire platform adoption. [00:15:44] Omnichannel success, importance of D2C, event announcement. [00:24:51] Omnichannel strategy targets incremental customer acquisition. Channel conflict creates internal tension and challenges. [00:29:58] Physical retail needs unique products for success. [00:35:54] Maximizing physical retail space is crucial. [00:45:19] Think omnichannel, section in store, product breadth. [00:47:59] Set up a shelf, see what it looks like. [00:52:17] D2C dictionary: wholesale, specialty, mass market, club, convenience, independent. [00:59:17] Wholesale strategy: advantage of independent retailers. [01:05:16] Building credibility leads to trust and success. [01:08:33] Keurig strategically expands brand through targeted distribution. [01:13:53] Retail varies by environment, attracting different customers. Walmart values driving new customers, while big retailers aim to appeal to a broader income range. Ulta is popular with Gen Z and launching new products there is desired. Each retail environment requires expertise and a big-picture view. Limited physical space in retail adds value for strategic partnerships. Retail provides consistent revenue and margin consistency. Margin compression can be challenging for retailers. Contracts are pre-negotiated. [01:19:21] The struggle with antiquated infrastructures. Whole Foods focuses on wellness, spa, and sleep products, placing them near aromatherapy items. [01:24:15] Successful Kitsch power couple prioritizes relationship for business success. In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.