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E015: Kitsch's COO Jeremy Thurswell Joins, Omnichannel Deep Dive, Retail Masterclass & More

OPERATORS

CHAPTER

The Importance of Consensus in Retail

There is a lot of watching what your competitors are doing that happens in physical retail. Once you can successfully sell into one channel, all of them are going to look at that as a, as a gold star and as a validation point that they could do well with you. If you start posting really good growth or really good numbers, then their boss starts asking them, hey, I see in our category, simple modern is growing really fast, why aren't we represented? That's when you get inbound calls from people like Whole Foods.

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