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E015: Kitsch's COO Jeremy Thurswell Joins, Omnichannel Deep Dive, Retail Masterclass & More

OPERATORS

CHAPTER

How to Be a Digital Brand That Effectively Moves to Physical Retail

Mike: I think it is much easier to be a digital brand that effectively moves to physical retail. If you have in your DNA, nimbleness, and the ability to quickly iterate and release products,. These kind of ossified CPG companies that have sold into the mass retailers for a long time don't have those skills. The only pushback I'll have on that is I hired a chief merchandising officer Brian who comes from the legacy wholesale world in specialty.

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