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E015: Kitsch's COO Jeremy Thurswell Joins, Omnichannel Deep Dive, Retail Masterclass & More

OPERATORS

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How to Grow Your Omni Channel Strategy

Omni's strategy is to get in front of customers who are making buying decisions that you wouldn't already be with the channels that you're in. Each channel kind of wants to optimize for their thing, and sometimes that can pull in different directions. "If they're not hitting different customers or if they're warring with each other, then it starts to be an exercise in futility"

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