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E015: Kitsch's COO Jeremy Thurswell Joins, Omnichannel Deep Dive, Retail Masterclass & More

OPERATORS

CHAPTER

How to Build a Value Proposition for Other People

You have to be making decisions where you're looking at first and foremost from how do the buyer win? Because if you don't, what you end up doing is trying to kind of square peg ground hold this thing. So we do a lot of thinking backwards from what do we already see on the shelf? What are they trying to accomplish? And how do we build around their goals when we're in the product development stage?

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