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E015: Kitsch's COO Jeremy Thurswell Joins, Omnichannel Deep Dive, Retail Masterclass & More

OPERATORS

CHAPTER

How Ulta Built a Brand Equity Business

We wanted, you know, women and customers to ask themselves like, how much products can I use throughout my day? And so they could actually buy like four or eight different products. That's not the right question for a buyer who is trying to merchandise for an end cap full of hair ties. Mike: We've been able to build like a real brand with brand equity that folks now have trust in our brand. They have trust in the quality of our product.

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