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E015: Kitsch's COO Jeremy Thurswell Joins, Omnichannel Deep Dive, Retail Masterclass & More

OPERATORS

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How to Maximize Your Physical Retail Space

When you've been in the digital world, if anything, the only thing you're thinking about with your product is weight. And so it's just like, hey, how do we make sure that we're on this tier of shipping costs with FBA and not this tier? But when you get into physical retail, every inch matters. We have coffee mugs that have handles and we have coffeemugs that don't. It took us four years of banging our head against the wall to really understand all these dynamics.

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