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E015: Kitsch's COO Jeremy Thurswell Joins, Omnichannel Deep Dive, Retail Masterclass & More

OPERATORS

CHAPTER

The Importance of Incrementality in Marketing

A lot of the biggest mistakes that we've made in omni-channel and in physical retail have been when we just said, you know, this is a good item. A lot of marketers don't think about incrementality testing at all with when they're doing marketing. But it's really true. And where you do best in physical retail is when you're able to string together several complimentary products.

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