GTM Live 230 - Why (and How) Marketing Should Take Ownership of the Buyer Journey | Talend Marketing Chats
Dec 29, 2021
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 1min
What's the Planon How We're Going to Get This Done?
01:24 • 3min
Getting the Deepest Understanding of Customers in the Whole Business
04:34 • 2min
What's Happening Today?
07:02 • 3min
Having a Distributed Marketing Team That's Innovating in Marketing
10:12 • 4min
Marketing Is Now Not Response
14:37 • 4min
Is There a Different Way to Achieve What You Want?
19:02 • 2min
Creating a Content Strategy That Impacts Revenue
20:40 • 5min
Go to Market Strategy, Change, Not a Marketing Strategy?
25:38 • 3min
The Secret of Outbound Marketing - Using Intent Data
28:29 • 2min
How to Get Access to the Technical Buyers and Decision Makers
30:24 • 2min
Is There a Community?
32:44 • 2min
Do You Have a Content Driven Community?
35:11 • 3min
How Do You Create a Video Odcast?
37:55 • 3min
Is There a Mind Set Component?
41:06 • 4min
Do You Have a Community?
44:37 • 4min
The Value of the Community
48:47 • 3min
How Much Pipeline Did Marketing Create Last Quarter or This Quarter?
52:13 • 4min