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230 - Why (and How) Marketing Should Take Ownership of the Buyer Journey | Talend Marketing Chats

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Having a Distributed Marketing Team That's Innovating in Marketing

The first step is that you essentially need to catch up to the current time. Most companies aren't where we are right now, being in communities every day. Buyers trust more going into a community, into a social network,. texting three people that they trust and setting up a zom with people. And lastly, having a strategy and a point of view that resonates with market.

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