230 - Why (and How) Marketing Should Take Ownership of the Buyer Journey | Talend Marketing Chats
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Marketing Is Now Not Response
Marketing used to be responsible for collecting contact information so that their sales team could try to do sales to people that don't want to buy right now, otherwise known as lead jem. Now marketers can target every single chief people officer and i'm not sure sin h or generic h ar titles. And when you think about it that way, the type ofor that you produce, what you optimize for in marketing, how you distribute it and how you measure it all completely changes.
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