230 - Why (and How) Marketing Should Take Ownership of the Buyer Journey | Talend Marketing Chats
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Introduction
i'll do that for somewhere between 15 and forty five minutes to tend on how it's going and how i'm feeling. And then we'll go, like, deep into questions. So an in cris walker ond, the c o of refined labs. We currently work with nearly 50 am high growth bto bsa organizations that are sales lead. Some are combination of sales lead and product lead. Im to transform there demand generation. An account bace marketing program, jusi framework that we've developed, proprietary called pipe,. That we're working on publishing and working through that encompass is the strategy.
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