Go to Market Strategy, Change, Not a Marketing Strategy?

Change, even though i talk much in marketing, it affects the entire go to market. At our company, we don't have any issues with this, because we have alinement on the go to market strategy. When this breaks down is when there's not a linement and sales team still thinks that they should get a thousand m cels a week. And so therefore would like to do something that's more productive to help the business. The first step is getting everyone alined on what are the tual goals and why, and then starting to work backward from there. Hat large organizations, the transition on this can be challenging because of the infa structure that's created in b d