230 - Why (and How) Marketing Should Take Ownership of the Buyer Journey | Talend Marketing Chats
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How Much Pipeline Did Marketing Create Last Quarter or This Quarter?
The real thing that needs to happen first the company's to get a line to the executive level and change the metric of market. The metrics are set up right now don't point to these things being successful, even though they're the most valuable things that you could do. So changing the metrics to how much pipe line did marketing create last quarter or this quarter is the number one thing to look at. And then how much did we spend in order to get that done? That's what im that's what i'm looking at.
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