S2 E5: Our Biggest Mistakes & Learnings, Why Founders Fail, and Squirrelly Data

1

Introduction

00:00 • 2min

2

We're Going to Have a Super Bowl

02:03 • 2min

3

What Is a Cohort?

03:57 • 2min

4

How Do You Increase Your LTV?

06:03 • 2min

5

CRO Learnings on JRB Site Optimizations

07:42 • 4min

6

How Do You Know if You're a First Time Customer?

11:19 • 2min

7

Do You Need a Developer to Really Optimize Your Site for Conversion?

13:23 • 3min

8

How Do You Know if You're Getting a Glowy Look?

16:22 • 2min

9

Slash Set Philosophy

18:06 • 3min

10

How Do You Think About Discounted Brushes?

20:58 • 2min

11

We Have Something in the Works for a Bag

23:20 • 2min

12

What's the One Channel You'ven't Invested Much This Year?

24:53 • 2min

13

You Tube vs Tv

27:00 • 2min

14

Tapcart Mobile App - How to Increase a OV With a Mobile App

29:04 • 2min

15

Direct Consumer Founders Fail on Two to Three Things

31:02 • 3min

16

Email Marketing

34:20 • 2min

17

Email Marketing

36:03 • 2min

18

Is It Easier to Set Up Campaigns or Campaigns?

37:59 • 2min

19

Having a Team in Growth Retention Design and Development

40:02 • 3min

20

Project Managers Are a Game Changer

42:43 • 2min

21

What Questions Do You Ask Internally When Thinking Through Cohorting and an LTV Analysis?

44:54 • 2min

22

Do You Know How to Get More Followers on Social?

46:56 • 2min

23

E-Commerce Forecasting

49:00 • 3min

24

How Did You Scale So Fast?

51:53 • 2min

25

Is There a Difference Between CX and Intent?

53:45 • 4min

26

The Most Important Question I've Had So Far

58:05 • 2min

27

What Would I Have Done if I Had Done It Again?

01:00:08 • 4min