What Is a Cohort?

I'm a big retention guy Cody knows that big growth guy and just wanted to quickly talk about some of the ways that we use peel on The LTV side so Cody do you want to chat about cohort? Yeah? I mean LTV even Non retention side is pretty much the foundation of everything we do So we're always looking at lifetime value Which is kind of the you know the value that we get from either a customer or a cohort. We can really understand what types of customers are best for us to focus on both on an acquisition standpoint as well as what are What retention practices are actually working for us?