How Do You Think About Discounted Brushes?

I think there's always almost always like a person or a theme behind it So it's it's aspirational, right? It's like the bobby kid 2.0 or the whatever kit Like there's something exciting like a reason to hop in. Almost every kit we've done has been one of our models or one of our people in our corner. I think we're gonna do more of that this year,. You know influencer kits content creator celebrity kits and philanthropy component as well would be interesting.