Direct Consumer Founders Fail on Two to Three Things

Tapcart.com forward slash down to chat next question i'll ask us and let you answer it What are the biggest two to three things that direct consumer founders fail on? I think bad hiring is one of them, as well as not making a differentiated product or having profitability on first order. A lot of your success is is chosen when you create your product and you know no amount of great marketing or even capital behind it can guarantees success. You have to be able to pick your product and market very well.