How Do You Increase Your LTV?

Pale uses LTV to understand how was it tick tock versus Facebook customer? You know what's the value that you get both of them and do you have to set different CPA targets for them. I use it to kind of do forecasting for the coming year by kind of predicting and forecasting revenue that we're going to get from repeat customers. It's pretty much everything so it's uh, it's definitely a tool and and some analysis that we wouldn't be able to run our business without peel.