On Strategy Showcase James Hurman on start-ups/VCs and their dangerous skepticism of brand
4 snips
Sep 14, 2022 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Introduction
00:00 • 4min
The Case for Creativity
03:41 • 4min
The Problem With Brand
07:50 • 6min
How to Make a Better Business Case for Marketing in the C Suite
13:42 • 2min
The Dangers of Early Stage Companies
15:51 • 4min
The Law of the Farmers
19:35 • 2min
The Ermberg Bass 95.5 Rule
21:26 • 4min
How to Define the Future Market
25:39 • 2min
How to Make a Business Case for Your Product
27:37 • 2min
The Transition From Perform to Demand Creation
29:33 • 3min
The Differences Between Current Demand and Future Demand
32:31 • 2min
The Different Types of Brand Advertising
34:05 • 5min
How to Save Money and Grow Your Business
38:46 • 2min
The Role of Creativity in the Creation of Future Demand
40:22 • 3min
How to Be a Successful CMO of a Startup
43:26 • 4min
How to Size Opportunity
47:19 • 3min
The Future of Branding
50:23 • 2min