How to Be a Successful CMO of a Startup

Aaron Berg-Bass co founded track suit, a brand health tracking SAS platform for startups which costs about one tenth of what it costs you to do brand health tracking through one of the sort of conventional big research providers. The startup community and the small business community have found this tool incredibly useful in terms of communicating the value of what they're doing up to their CEOs and their boards. And by the way when they track themselves they also track five of their competitors so what they do is when they're going really well, they'll take that into sales conversation with a distributor or a retail retail to be placed in.