James Hurman on start-ups/VCs and their dangerous skepticism of brand
On Strategy Showcase
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The Case for Creativity
James Herman's new book, Future Demand, is about brand building and performance marketing. He says there tends to be a skepticism about brand building in the startup community. His company helps early stage companies build their brands so they can generate a return. It was inspired by two books: The Case for Creativity and Hal Brown’s Brand Grow.
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