James Hurman on start-ups/VCs and their dangerous skepticism of brand
On Strategy Showcase
00:00
How to Define the Future Market
John Lobarda: You're most successful when you target what they call all category buyers. He says that's just anyone who is likely to come into your category at some point in the future. The brands that manage to, you know, to target and reach all category buyers, other ones that grow the most efficiently he says.
Transcript
Play full episode
