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James Hurman on start-ups/VCs and their dangerous skepticism of brand

On Strategy Showcase

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How to Make a Business Case for Your Product

Google, Facebook and Amazon created some of the most transformative revolutionary products and platforms in the history of the world. We're just not creating things which are that incredible," he says. "It's like comparing yourself against like the greatest Olympic athlete and going, well, if they can run 100 meters and nine seconds then hey, anyone should be able to"

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