The Different Types of Brand Advertising

When we're creating future demand those people aren't ready to buy you right so the job that we've got to do is to make ourselves familiar to them. And so that's where we kind of go to brand advertising which isn't really trying to do a sales job at all it's just trying to, you know, get you to notice and remember. But what they found was those style of campaigns where we're doing both brand and performance within the same campaign, but we're splitting those jobs out very clearly into separate executions are typically what tends to work the best.