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Revisiting the Fundamentals of App Marketing Post IDFA — Thomas Petit

Apr 22, 2021
Guest
Thomas Petit
App marketing expert Thomas Petit discusses the importance of paid user acquisition, the evolution of app marketing, optimizing user conversion on Facebook, the limitations of IDFA for tracking, and app marketing challenges in the post-IDFA era.
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Episode notes
1
Introduction
00:00 • 5min
2
When to Start Paid User Acquisition
05:08 • 12min
3
The Misconception of App Store Features
17:10 • 7min
4
The Evolution of App Marketing and the Role of UA Managers
24:29 • 13min
5
Optimizing User Conversion and Creative Strategies on Facebook
37:38 • 13min
6
Limitations of IDFA for Tracking and Attribution
50:39 • 6min
7
App Marketing Challenges and Optimization Strategies
56:30 • 22min