Sub Club by RevenueCat cover image

Revisiting the Fundamentals of App Marketing Post IDFA — Thomas Petit

Sub Club by RevenueCat

CHAPTER

Optimizing User Conversion and Creative Strategies on Facebook

This chapter explores the importance of user conversion after app installs and the role of networks in optimizing for specific events. It discusses the strategies for monetizing games versus subscriptions and the auction system on Facebook for determining ad placements. The chapter also delves into the importance of interesting creatives in app marketing and highlights the challenges faced by subscription-based apps on gaming platforms.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner