
Revisiting the Fundamentals of App Marketing Post IDFA — Thomas Petit
Sub Club by RevenueCat
Optimizing User Conversion and Creative Strategies on Facebook
This chapter explores the importance of user conversion after app installs and the role of networks in optimizing for specific events. It discusses the strategies for monetizing games versus subscriptions and the auction system on Facebook for determining ad placements. The chapter also delves into the importance of interesting creatives in app marketing and highlights the challenges faced by subscription-based apps on gaming platforms.
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