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13min chapter
Revisiting the Fundamentals of App Marketing Post IDFA — Thomas Petit
Sub Club by RevenueCat
The Evolution of App Marketing and the Role of UA Managers
This chapter discusses the evolution of app marketing over the years and the role of UA managers in managing creative content and strategic thinking. It also highlights the automation of creative in app marketing and the importance of finding someone who excels in data or creative roles.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode