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22min chapter
Revisiting the Fundamentals of App Marketing Post IDFA — Thomas Petit
Sub Club by RevenueCat
App Marketing Challenges and Optimization Strategies
The chapter discusses the challenges faced by app marketers, including the effectiveness of Facebook and Google, the importance of choosing the right event to optimize for, and the limitations of post-IDFA app marketing. It also explores the differences between fingerprinting and probabilistic attribution and the potential implications of Apple's App Tracking Transparency policy.
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Discover
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