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Thomas Petit

Independent app growth consultant helping subscription apps like Lingokids, Deezer, and Mojo. Passionate about helping subscription apps optimize their ad spend and increase ROI through smarter testing.

Top 5 podcasts with Thomas Petit

Ranked by the Snipd community
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42 snips
Jul 26, 2023 • 1h 19min

What it Takes to Succeed with Paid User Acquisition — Thomas Petit, App Growth Consultant

App Growth Consultant Thomas Petit shares insights on setting goals for paid marketing, testing ad creatives, and optimizing campaign performance. He emphasizes the importance of clear goals and user understanding before investing in advertising. Petit discusses the challenges of manual targeting and the benefits of optimization. He also emphasizes the analysis of blended metrics for paid user acquisition. Additionally, Petit highlights the significance of creating performance ads that resonate with the audience and discusses the negative effects of low install rates for clickbaity ads on platforms like Facebook.
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15 snips
Aug 21, 2024 • 1h 7min

Understanding When to Use Web2App and How to Do It Well — Thomas Petit, Independent App Consultant

Thomas Petit, an independent app consultant specializing in web to app strategies, shares his insights on the complexities of transitioning from web to app. He emphasizes that avoiding app store fees isn’t the main benefit of web2app. Instead, advantages include improved user journeys, better targeting through dual campaigns, and effective B2B billing solutions. Petit also discusses the importance of understanding user intent and leveraging various payment options, ensuring a tailored approach for different audiences.
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9 snips
Jul 16, 2025 • 51min

Season 6, Episode 1: MDM Mailbag #3 (with Thomas Petit)

Join mobile growth consultant Thomas Petit as he shares insights from the latest MDM Mailbag. He dives into how Apple's policy changes are reshaping app-to-web user acquisition. Discover strategies for optimizing Meta ad campaigns, the best platforms for non-gaming user acquisition, and innovative approaches to creative testing. Petit also critiques the effectiveness of demographic targeting in gaming, advocating for behavioral metrics instead. It's a lively discussion on the future of ASO and leveraging AI in advertising for better performance.
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7 snips
Oct 22, 2024 • 52min

Season 4, Episode 8: Click-to-cancel, web-to-app, and all things subscription apps (with Thomas Petit)

Thomas Petit, a leading voice in mobile marketing and an expert on subscription apps, shares his insights on the evolving landscape of web-to-app transitions. He discusses how the FTC's 'click-to-cancel' rule could reshape subscription dynamics and the differences in web acquisition strategies between gaming and non-gaming apps. Petit highlights the challenges posed by Apple's App Tracking Transparency and the necessity for marketers to innovate amid stringent app store regulations. Tune in for a deep dive into the future of app subscriptions!
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5 snips
Aug 20, 2025 • 1h 33min

Signal Engineering: Strategic Data Filtering for Better Ad Performance — Thomas Petit, Independent Consultant

In this engaging discussion, Thomas Petit, an independent app growth consultant for subscription apps, shares his insights on signal engineering to optimize ad spend. He emphasizes that the real AI opportunity lies in smarter analysis rather than just faster production. Thomas highlights the importance of ensuring accurate event data for ad networks and maintaining a balance between exploiting winning ads and exploring new creative concepts. His tips on using AI for performance prediction offer a fresh perspective for app marketers looking to boost ROI.

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