App Growth Consultant Thomas Petit shares insights on setting goals for paid marketing, testing ad creatives, and optimizing campaign performance. He emphasizes the importance of clear goals and user understanding before investing in advertising. Petit discusses the challenges of manual targeting and the benefits of optimization. He also emphasizes the analysis of blended metrics for paid user acquisition. Additionally, Petit highlights the significance of creating performance ads that resonate with the audience and discusses the negative effects of low install rates for clickbaity ads on platforms like Facebook.

Thomas Petit, an independent app consultant specializing in web to app strategies, shares his insights on the complexities of transitioning from web to app. He emphasizes that avoiding app store fees isn’t the main benefit of web2app. Instead, advantages include improved user journeys, better targeting through dual campaigns, and effective B2B billing solutions. Petit also discusses the importance of understanding user intent and leveraging various payment options, ensuring a tailored approach for different audiences.

Thomas Petit, a leading voice in mobile marketing and an expert on subscription apps, shares his insights on the evolving landscape of web-to-app transitions. He discusses how the FTC's 'click-to-cancel' rule could reshape subscription dynamics and the differences in web acquisition strategies between gaming and non-gaming apps. Petit highlights the challenges posed by Apple's App Tracking Transparency and the necessity for marketers to innovate amid stringent app store regulations. Tune in for a deep dive into the future of app subscriptions!