Sub Club by RevenueCat cover image

Revisiting the Fundamentals of App Marketing Post IDFA — Thomas Petit

Sub Club by RevenueCat

CHAPTER

When to Start Paid User Acquisition

Discussion on the importance of organic growth before starting paid user acquisition (UA), including the need for a base of organic users, validating hypotheses with a small amount of paid UA, and considering different metrics for app success.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner