7min chapter

Sub Club by RevenueCat cover image

Revisiting the Fundamentals of App Marketing Post IDFA — Thomas Petit

Sub Club by RevenueCat

CHAPTER

The Misconception of App Store Features

This chapter highlights the importance of app store features but also emphasizes the need for a sustained user acquisition (UA) strategy. It discusses the strategy of being featured, its implications, and the diminishing impact of features over time.

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