AI Snips
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Justin's Career and LinkedIn Start
- Justin Welsh shared his journey from a struggling salesperson to a successful SaaS leader.
- He used LinkedIn initially to generate attention before launching his own business.
Set Employer Expectations
- Set expectations with your employer before building a personal brand while employed.
- Use your personal time to post and keep content industry-relevant and appropriate.
Systematize Content Creation
- Use systems and processes to build a personal brand like you would for a sales organization.
- Consistency and structure in content creation lead to more success than winging it.